Head of the ZOO at Google, Creative Marketing and Technology group, EMEA region
“The Brave New World of Always-on Content”
Consumer behaviour coupled with the ever expanding possibilities of online media and devices create new possibilities for brands and business. It is a world where communication, utility, business intersect and the boundaries blur. Where the mobile consumer consumes content in the moment, in the stream, in the act, in the right place at the right time. “How brands exploit this intersection?” is the topic of this presentation.
Mailine Swildens is part of a global ZOO team that operates across the world for Google to help Google’s biggest client brands and creative agencies effectively exploit Google’s platforms to build unique brand and business building ideas. She brings over two decades of hybrid experience in brand building and marketing to the table. Her career has taken her around the world, first as a strategic planner at McCann in New York and then as director of international development at Publicis Worldwide. She was one of the founding members of the FullSIX digital network and helped grow the company from a start-up to a leading digital player in Europe. Mailine has an MBA from INSEAD.